escalator marketing

There is an unbelievable number of escalator marketing out there and I'm only finding out about this now. Why is that? Like I said in my last post, making use of public, everyday objects to advertise your product is probably the cleverest thing to do. What better way to brand yourself than a method that jumps out at consumers and have them really think, "Wow"? Surround them in their everyday elements! I chose two of my favourite ones to show you; there are so many more that can be found here!


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scotch brite's "sponge"

I absolutely love outdoor, public advertisements. The ability to make use of public space and incorporate and transform commercialism into public use should be praised. I love guerrilla advertisements! And with that, I believe Scotch Brite should win a prize of some sort for this brilliant "Sponge" drinking fountain. What better way to demonstrate the absorbency of their sponges? More pictures can be found in the source link below.


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trickery

Congratulations to me! I'm finally done my first term of my fourth year! It feels absolutely fantastic to be home. I got some marks back today from a final exam on my Walt Disney course as well as a critical analysis essay for Comfort Television on Lipstick Jungle. I did very well and I'm so satisfied with myself! Above all, I won a free CD from CHUM, which I have to pick up sometime. Their station is unfortunately in the middle of nowhere. And with all these good news comes the bad news that my car wouldn't start today, leaving me worried, stressed and cold, already running late for my cousin's birthday dinner, which I ultimately missed. What inconvenient timing for a breakdown! Thank goodness for the rescue by my friend's father!

Anyway, my favourite YouTube video for the day. Titled "Western Spaghetti," this is a video very well done by the stop-motion artist PES. I have always been fascinated with this type of trick film and admire those who accomplish a smooth and seamless video. I'm in the middle of watching his other stop-motion films and my jaw is on the floor. Enjoy! (Warning: KaBoom! has great effects but involves clowns. Scary, flashing clowns. Watch at your own discretion.)


And just because I thought this Mr. Clean ad was amusing and very clever. Part of DesignYouTrust's "Deceiving Billboard Ads - Part IV":

cloud nine

I have one short of ten tabs on my browser that I need to be rid of. They have been sitting here, some for days, because I can't seem to group them with other similar-topic items. So here they are, one to nine of goodies.

1. Clever creative bench advertisements! These have been around for a long time. I've seen some but not others. If I were to guess, I would say you have already laid your eyes on the Istanbul book bench. But the rest are quite unique, such as the Kit Kat bench! The Denver Water one made me laugh. There are more on other blogs, so feel free to go on a hunt! (Source)


2. Riitta Ikonen (I love her name, by the way) has an very strange but brilliant way of implementing her own costumes and inserting them into "natural" places. She would dress up as an earthworm in the forest or a leaf in a tree. She's also been a herring, seaweed, snowflake and icebergs. I will leave it up to you to check them out—just be careful of the roadkill page, please. I was not blessed with the same warning. Skip that and jump to the Bonus page for some fantastical non-bloody joy.



3. Ah, photographs by Alexandra Carr. She is all sorts of fantastic and I adore all of her works! I especially love the "in the evening" set, crave the haircut of the girl in "paul," and don't get me started on the "white rabbit" series! Cecilia is a pure beauty and the nostalgia in "vivre sa vie!" OH MY. I couldn't really bear to show you only one sample, so two will do... Uh, let's move on before I change my mind. (Source)



4. The satire of Pepe Smit's work absolutely kills me. (And the fact that she shoots in D300, AH!) Her photographs are filled with semiotics that are hilarious and cynical and beg for you to take a longer look and read the message behind the imagery. As Margriet Kruijver writes about Pepe, "With pleasure Smit explores the clichés and [taboos] of our society. Clichés as the innocence of children, feminine beauty, motherhood and art itself are all being tackled." Her work is so clever and will have you questioning the arbitrariness of our lives. (Source)


5. Matthew Genitempo is another brilliant photographer I discovered this week. I just added him to Flickr and cannot wait to see more of the stuff I adore. The following are from his Big Winds set (shot in 120) and are just two of the 200+ photographs he has. He shoots in film (35mm AND medium format!) and Polaroids. You gotta see for yourself. (Source)



6. Words cannot describe the beauty of Mua. This hanging design is made of steel and wrapped in wicker. They say it "was designed with lovers in mind. The organic shape invokes the idea of two people intertwined, embracing each other." I wasn't sure, but they reassured me that at a certain perspective, Mua will look like a big heart. I have always dreamt of hammocks when I was young, but this is my new dream. (Source)


7. This Fill-in-the-Blank [If you...] note card is hilarious. I was so close to purchasing it until I realized it only comes with one. I can just think of all the lovely or naughty things that would fit those blanks. (And as I am writing this, I realize that I am sure my boyfriend will read this [hi, boyfriend] and write me tomorrow to comment on it.) Supermarket also has lots of other great stuff that would be well for the holidays as gifts. Check it out! (Source)


8. What do you think of guitar strings bracelets? WearYourMusic.org has them for sale anywhere from $9.99 to $500.00! What is with the ridiculous price, you ask? Well, they have collected celebrity guitar strings from some of your favourite artists! I actually learn about this from the Try JM Blog. Yes, John Mayer's strings definitely go for $200.00. Among others on the site are Ani Difranco, Keith Richards, and Eric Clapton, and Carlos Santana, just to name a few. They look cool, and some of them are engraved and customizable with diamonds or other gems and such. I think I'll just stick with my Tiffany! (Source)


9. Finally, a melting man in Buenos Aires. WTF? I know. To bring awareness to climate change and global warming, a man in Argentina situated himself in Plaza Francia and created the effect of him melting all over the pavement. I still don't understand how he did it, but I am told there are probably multiple layers in the grounding. I hope so... Strange but effective! (Source)


PHEW. That is ALL! Thanks for catching up with me. It's time for me to work on my readings now and study away for my exam in three days. Best of luck on your finals should you have any!

123 & 60

My biggest, biggest love for the day goes to Hakan's Room 123. Words cannot begin to describe how much my adoration for the photographs themselves. When I visited the actual Room 123 website, I was in another world. The photographs speak for themselves and the music accompaniment is incredibly fitting. You will regret missing out on this.

Warning: Room 123's website contains nudity.


An ingenious campaign for the Nikon S60. It detects up to 12 faces! And how do they communicate that idea? With these brilliant photography. So clever! (By Euro RSCG Singapore.)



on DesignYouTrust // on Fubiz

juxtapose and light up

Photography with Realistic Effects - (Source)

With genius positioning, these photographs use juxtaposition to create a strange and clever surrealistic effect.

Creative Billboards for Sony PSP - (Source)

I love photographs that replace its obstruction with a seemingly transparent view. These also make for a great advertising strategy!

To Do Tattoo - (Source)

I'm a list-maker, list-lover, and always misplace my grocery lists, to-do lists, etc. Recently, I downloaded a grocery list application on my iPhone and somehow lost that list! There is no way I can lose my hand!

Dog Lamp LED - (Source)

This is just adorable beyond words, and so simple. I wonder if they come in other animals!